Pre-winning
I’ve been watching the Charlie Sheen circus this week and even reporting on it, almost nightly, on The Adam Carolla Show. By all accounts Sheen seems crazy as fuck right now but in the back of my mind I began to wonder if this might be an act, or if not an act, a performance… or an exaggeration. There’s something methodical and deliberate about Sheen’s rants and what’s missing, to my way of thinking, is the news that after this or that interview he was caught wandering the streets or yelling into a tin foil ball or ripping his clothes off and pronouncing himself Jesus. For the most part he seems to be showing up on time, talking about winning, tiger blood and Goddesses, and then going on his way, keeping his nose clean, no pun. The nutjobs I’ve known have been a little messier with their mania.
On Saturday Sheen tweeted that he’d be appearing on Ustream that evening on Brad Wyman’s WYTV network. I know Brad and his producing partner Barry Schuler (former CEO/Chairman of AOL and very early fan of my Ustream show for which I’m forever thankful) and I hosted a live stream of the premiere party they held for their series LOOK.
I emailed Barry, initially just out of curiosity (“Do you really have Sheen on Ustream tonight? WTF is up with him???”) and proceeded to interview both Barry and Brad, separately, in what I’m told is the first interview they’ve granted a reporter about their involvement with Sheen.
I broke /shared some of the story on The Adam Carolla Show tonight. Here are some of the things Wyman and Schuler told me:
They say Sheen isn’t crazy: “He’s an entertainer. He knows exactly what he’s doing.”
I asked what the endgame is. They said in the beginning Sheen’s goal was to get his show back but it’s turned into something bigger. They helped introduce Sheen to twitter and encouraged him to take control of his “brand.”
Wyman, who’s known Sheen since they were teenagers says he said to Sheen, “I’m not in the business of exploiting Charlie Sheen.” Sheen’s response? “I am.”
Wyman said he received a 3 million dollar offer to develop a Tiger Blood product and this is just one of the many offers rolling in.
I asked Wyman about the twitter exchange he’d had with Chad Lowe, who encouraged Wyman to get Sheen help. Wyman said Lowe is a “worry wart” but admitted he’d also probably be worried if he’d only seen Sheen in interviews and not been in close contact with him for the last many months. He says anyone close to Sheen who’s concerned should just pick up the phone and call Sheen and see for themselves that he’s fine.
Sheen intends to continue doing Ustream shows but will likely dispense with the talk show format of the first outing. (Bad news for Simon Rex and his fart sounds.)
More details on the episode of The Adam Carolla Show that’ll be up on iTunes tomorrow. For the record, both Dr. Bruce, who was on the show tonight and Adam are still of mind that Sheen’s lost his.